The Marketing Millennials How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328
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Jun 13, 2025 Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, champions the role of original research in crafting standout content. She discusses how deep surveys and expert interviews can fuel a year's worth of engaging material, setting marketers apart from those relying on generic AI outputs. Jillian reveals techniques for designing effective surveys and emphasizes data analysis's importance in storytelling. Plus, she highlights using AI not just for writing but for transforming proprietary data into sharper content. A must-listen for marketers seeking research-backed credibility!
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Jillian's Career Path
- Jillian Hoefer shares her journey from studying broadcast journalism to content marketing.
- She found corporate content marketing a better fit than traditional journalism roles.
Power of Original Research
- Original research generates new data to answer specific questions for marketing insights.
- It allows brands to create proprietary content and stand out from generic AI-generated pieces.
Start Research with Surveys
- Start original research with a well-designed survey targeting the right audience.
- Supplement surveys with expert interviews to add depth and perspective.