Jillian Hoefer
Senior Content Marketing Manager at User Evidence. She created a "content concierge" GPT trained on proprietary research to surface stats, quotes, and data for content creation.
Top 3 podcasts with Jillian Hoefer
Ranked by the Snipd community
22 snips
Sep 1, 2025 • 1h 3min
How B2B Marketers Are Actually Using AI for Content
Jessica Lytle, a fractional growth marketing leader, discusses her no-code ROI calculator that sales reps use live during calls. Ugi Djuric from ContentMonk presents an AI workflow that streamlines content operations. Jillian Hoefer shares her innovative 'content concierge' GPT designed to extract key stats and quotes for marketing. Jake Heap demonstrates an exciting tool that animates mascots into 3D characters. Anton Ruis reveals his AI-powered buyer brief builder that customizes sales messaging with real-time data, showcasing practical AI applications in B2B marketing.
20 snips
Jun 13, 2025 • 38min
How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328
Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, champions the role of original research in crafting standout content. She discusses how deep surveys and expert interviews can fuel a year's worth of engaging material, setting marketers apart from those relying on generic AI outputs. Jillian reveals techniques for designing effective surveys and emphasizes data analysis's importance in storytelling. Plus, she highlights using AI not just for writing but for transforming proprietary data into sharper content. A must-listen for marketers seeking research-backed credibility!
Jan 21, 2026 • 38min
How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385
Jillian Hoefer, Director of Content Marketing at UserEvidence, is passionate about original research in content marketing. She shares strategies for turning data into impactful content that builds trust. Jillian emphasizes the importance of collaborating with data analysts to uncover meaningful insights and designing effective surveys. She demonstrates how to leverage AI to enhance content creation and distribution, and discusses repurposing research findings into various formats to maximize outreach. Jillian's insights are a must for marketers aiming for data-backed success.
