Jillian Hoefer
Senior Content Marketing Manager at User Evidence. She created a "content concierge" GPT trained on proprietary research to surface stats, quotes, and data for content creation.
Best podcasts with Jillian Hoefer
Ranked by the Snipd community
22 snips
Sep 1, 2025 • 1h 2min
How B2B Marketers Are Actually Using AI for Content
Jessica Lytle, a fractional growth marketing leader, discusses her no-code ROI calculator that sales reps use live during calls. Ugi Djuric from ContentMonk presents an AI workflow that streamlines content operations. Jillian Hoefer shares her innovative 'content concierge' GPT designed to extract key stats and quotes for marketing. Jake Heap demonstrates an exciting tool that animates mascots into 3D characters. Anton Ruis reveals his AI-powered buyer brief builder that customizes sales messaging with real-time data, showcasing practical AI applications in B2B marketing.
20 snips
Jun 13, 2025 • 38min
How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328
Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, champions the role of original research in crafting standout content. She discusses how deep surveys and expert interviews can fuel a year's worth of engaging material, setting marketers apart from those relying on generic AI outputs. Jillian reveals techniques for designing effective surveys and emphasizes data analysis's importance in storytelling. Plus, she highlights using AI not just for writing but for transforming proprietary data into sharper content. A must-listen for marketers seeking research-backed credibility!
