Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory.
This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.
And, we dig into the gritty stuff like how to design surveys that don’t suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch.
Plus, Jillian shows how to use AI not just to write for you, but to turn your proprietary data into smarter, sharper content.
If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s a banger.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow Jillian:
LinkedIn: https://www.linkedin.com/in/jillianmacnulty
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
