Bootstrapped Stories #16 How to do customer interviews?| Rob Fitpatrick, author of "The Mom Test"
May 10, 2022
Rob Fitzpatrick, a serial entrepreneur and author of "The Mom Test," shares valuable insights into effective customer interviews. He discusses how to navigate the startup landscape while emphasizing the importance of genuine feedback over biased opinions. Fitzpatrick highlights techniques for mastering customer conversations, including effective note-taking and documentation. He also dives into the critical role of onboarding and personal motivation strategies for bootstrapped entrepreneurs, making it clear that understanding customer needs is key to success.
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Rob's Startup Pivot Journey
- Rob Fitzpatrick shifted from academia to startups seeking a less bureaucratic environment.
- His initial startup focused on educational serious video games but pivoted multiple times chasing funding and product-market fit.
Small Teams, Big Value
- Rob prefers creating value with small teams rather than growing large ones.
- He values time for reflection over rapid expansion and prioritizes stability and breaking even quickly.
Word of Mouth Drives Book Sales
- Word of mouth drives long-term book sales more than active marketing.
- Books that solve real problems and maintain high value keep growing in sales over time.
