Personal Branding Got Me $2,000/Day in Security | EP 18

Dec 19, 2024

In this engaging discussion, Ken Underhill, a personal branding expert and author, shares insights on how to build a powerful personal brand in cybersecurity. He emphasizes selecting a niche to enhance authority and using platforms like LinkedIn for visibility. Ken reveals proven strategies for showcasing hands-on skills, notes the importance of giving back to the community, and introduces practical tools to guide career paths. Listeners will find actionable tips for transforming their careers while navigating the competitive landscape of cybersecurity.

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ADVICE

Focus Your Brand

Focus your personal brand on one specific cybersecurity role.
Avoid posting about unrelated areas; if you want to be a pentester, focus on pentesting.

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ADVICE

Choose Your Path

Define your cybersecurity career path early on.
Focus your learning, skills, and certifications on your target role.

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ADVICE

Be Realistic

Analyze the job market to determine realistic entry points.
Choose a path based on available opportunities, even if it's not your dream job initially.

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Practical Paths to Cybersecurity Success

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Mastering Anxiety and Personal Branding in Cybersecurity

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Enhancing Cybersecurity Knowledge Through Teaching and Resources

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In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

Build your dream career in cyber security by mastering personal branding.

In this episode of Cyber Security Diaries, Nathan from Station X talks with personal branding expert Ken Underhill—author, mentor, and guide to thousands of successful professionals—about leveraging personal branding to stand out in a competitive job market.

Discover why personal branding is often the most overlooked career accelerator, and learn exactly how to build authority, showcase your skills, and attract top-tier job opportunities. Whether you’re just starting out or looking to advance, these insights will help you navigate your cyber security journey with confidence.

Stay until the end to learn how to access the Cyber Security Career Mega Pack, packed with certification guides, role roadmaps, and tools to match you to your ideal cyber security job. Transform your career prospects and outshine the competition.

Highlights:

• How personal branding can accelerate your cyber security career

• Choosing your niche and focusing your brand on a single role

• Leveraging LinkedIn to get noticed by hiring managers

• Proven strategies for showcasing hands-on skills and expertise

• Why giving value to the community creates new opportunities

• Accessing free resources to map out your cyber security journey

00:00 Introduction to Personal Branding in Cybersecurity

01:24 Meet Ken Underhill: Personal Branding Master

02:25 Understanding Personal Branding

03:48 Building Your Personal Brand in Cybersecurity

06:36 Choosing Your Cybersecurity Path

10:04 Leveraging Social Media for Personal Branding

16:34 Optimizing Your LinkedIn Profile

30:43 Understanding Gap Analysis

31:21 The Importance of Personal Branding

32:12 The Hustle Mentality in Cybersecurity

32:52 Misconceptions About Cybersecurity Careers

36:31 Feeder Roles and Transition Jobs

41:29 The Power of Personal Branding

49:48 The Law of Reciprocity

55:36 Book Recommendations and Final Thoughts

58:46 Understanding the Business Mindset

59:02 Sharing Resources and Secrets

59:34 The Importance of Real-Life Experience

01:00:06 Free Resources for Learning

01:00:38 Effort and Hustle in Job Preparation

01:00:46 Mock Interviews and Feedback

01:01:40 The Reality of Hustle

01:03:04 Freelancing and Cybersecurity

01:06:00 Consistency in Personal Branding

01:07:28 Interview Tips and Transition Roles

01:10:22 Alternative Career Paths

01:17:28 Final Takeaways and Encouragement

01:25:22 Conclusion and Resources

RESOURCES & LINKS:

CYBER SECURITY CAREER MEGA PACK

https://www.stationx.net/mega/

STATIONX MEMBERSHIP

https://www.stationx.net/join

CYBER SECURITY CERTIFICATION MATCHMAKER

https://www.stationx.net/certification-matchmaker/

CYBER SECURITY CAREER MATCHMAKER

https://www.stationx.net/cyber-security-career-matchmaker/

SHOW NOTES & DOWNLOADS

https://www.stationx.net/podcast/personal-branding-cyber-security/

CONNECT WITH NATHAN HOUSE ON LINKEDIN

https://www.linkedin.com/in/housenathan/

CONNECT WITH KEN UNDERHILL ON LINKEDIN

https://www.linkedin.com/in/kenunderhill/

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