Measure Up Marketing Memetics & Measurement with Mike Taylor
Apr 26, 2023
Mike Taylor, successful growth marketing agency founder and author, talks about the power of memetics in marketing, creative testing, and marketing measurement. He discusses the challenges of measuring advertising in the face of privacy regulations and disruption caused by companies like Apple. Taylor emphasizes the importance of proactive action and creating data in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Early Experiences and Career Paths
01:52 • 6min
Naming, Consulting, Online Learning, and Branding in Marketing
07:22 • 4min
The Importance of Data in Creative Marketing
11:01 • 15min
Exploring the Concept of Original Ideas and Copying in Human Creativity
26:18 • 3min
Exploring Originality and Creativity in Marketing
29:20 • 2min
Challenges in Marketing Measurement
31:21 • 18min
Importance of Measurement and Taking Action
49:24 • 3min