Challenges in Marketing Measurement

Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics.

He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, and marketing measurement. Here are a couple of quotes for the show:

"Measurement wasn’t actually better before iOS14, it was just easier."

"It’s better to be uncertain and right, than certain and wrong."

Listen to the end for some actionable advice for marketers to implement immediately.

Links from the show:

Mike Taylor (LinkedIn)

Saxifrage

Vexpower

Marketing Mimetics

Recast