Marketing Memetics & Measurement with Mike Taylor
Measure Up
The Importance of Data in Creative Marketing
This chapter discusses the value of using data in marketing and the challenges and potential benefits of applying data to the creative side of marketing. It explores the concept of mean mapping and how successful books can be analyzed to identify patterns in titles and content. The chapter also touches on the concept of marketing memetics and how memes can be used as mental shortcuts in branding and decision-making.
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