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The Lorax's Emotional Impact
- Seth Godin shared how Dr. Seuss's "The Lorax" moves him to tears as it calls for stewardship of the earth.
- The book inspired him to raise his own artistic standards and responsibility towards future generations.
Say No to Protect Creativity
- Be disagreeable in service of the client, not your ego.
- Pick clients who want what you want and fire those who don't to protect your creative leverage.
Anxiety Rooted in Survival Brain
- Anxiety stems from the reptilian brain which aims to keep us safe and avoid vulnerability.
- Creativity and vulnerability require overcoming this involuntary fear response to move forward.