The Lizard Brain Is Your Midala

Malcolm was talking about this yesterday with kety gordon. He asked a really important question, and it would beinteresting to get your perspective. How do you become disagreeable? Or how do you say no and still manage to keep your client n malcolm said, well, dety, clearly you've been doing it. You're successful. But for those that are afraid tdo it, or for those that don't know how to do it. Or for those who just have never done it, how do you do it? I to i got it to the one minute. Steve presfield, catch up and then we can get on to our show.