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The Unmistakable Creative Podcast
Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2
Jul 19, 2023
45:22
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Chloe Nwangwu dives deeper into the advanced components of behavioral science and its systematic application in branding. Topics include organizing data based on motivations, challenges of translating data into action, mapping the shape of a network, examples of successful branding and influence management, and reflections on being unmistakable.
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Quick takeaways
- Analyzing motivations and understanding context can lead to more effective communication and behavior change strategies.
- Understanding network dynamics and strategically mapping connections can create intentional influence and expand one's sphere of influence.
Deep dives
Analyzing Motivations and Behavior Chains
One key insight from the podcast is the importance of analyzing motivations and grouping people based on their motivations. By identifying different segments of motivations, businesses can understand the sequential chain of motivations necessary to reach their target audience. This analysis also helps in framing messages and communication in a way that resonates with the audience's motivations. The speaker highlights the significance of context and the need to adapt messaging to different contexts and environments, as behavior is influenced by the surrounding circumstances. Overall, understanding motivations and context can lead to more effective communication and behavior change strategies.
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Listen to the best highlights from the podcasts you love and dive into the full episode