

Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2
Jul 19, 2023
Chloe Nwangwu dives deeper into the advanced components of behavioral science and its systematic application in branding. Topics include organizing data based on motivations, challenges of translating data into action, mapping the shape of a network, examples of successful branding and influence management, and reflections on being unmistakable.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Challenges of Putting Data into Action
01:57 • 24min
Convenience and Freshness: Exploring HelloFresh - America's Number One Meal Kit
26:08 • 2min
Mapping the Shape of a Network
27:43 • 11min
Examples of Successful Branding and Influence Management in Various Contexts
38:32 • 5min
Reflections and Insights on Being Unmistakable
43:31 • 3min