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Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2

The Unmistakable Creative Podcast

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Mapping the Shape of a Network

This chapter focuses on how to map the shape of a network, particularly an email list. The speakers discuss using diagrams and tools to make the process easier, starting with recent contacts and expanding outward to understand connections. They also mention the possibility of weak ties and unknown connections, and suggest using surveys or qualitative methods to gather more information.

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