Chloe Nwangwu
Chloe dives deeper into the advanced components of behavioral science and its systematic application in branding.
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Jul 19, 2023 • 45min
Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2
Chloe Nwangwu dives deeper into the advanced components of behavioral science and its systematic application in branding. Topics include organizing data based on motivations, challenges of translating data into action, mapping the shape of a network, examples of successful branding and influence management, and reflections on being unmistakable.
