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Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2

The Unmistakable Creative Podcast

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Challenges of Putting Data into Action

The chapter discusses the challenges of translating data into actionable steps and criticizes the use of meshing as a tool for behavior change. The focus is on the importance of considering core motivations and environmental drivers, rather than relying on outdated models.

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