484: Lies of Architecture with Rion Willard and Enoch Sears
Sep 25, 2023
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Architectural firm owners Rion Willard and Enoch Sears discuss the challenges of running an architectural practice, including overwhelm, fee competition, and hiring difficulties. They explore the detrimental effects of 'lies' in architecture, such as team discomfort and hindered goal achievement. The speakers highlight the negative consequences of low fees on practice owners' health, creativity, work quality, staff retention, and ability to make change. They challenge the notion that caring about money contradicts having high aspirations in the profession. Additionally, they stress the importance of recognizing the value of money, engaging in marketing, and managing finances in architecture.
Money is essential for running a profitable architectural practice and attracting high-quality projects.
Neglecting financial responsibilities hinders success in architecture, leading to overwhelm, low fees, difficulty building a team, and compromises in quality.
Architects should separate the moral aspect of money from its importance in running a successful practice, embracing its value for higher profitability and positive change.
Deep dives
Money is essential for running a successful architectural practice
Money is the fuel that runs the engine of a business. Architects need to recognize the importance of making money and running a profitable practice. By valuing money and setting adequate fees, firms can attract high-quality projects and better compensate team members.
The lie of 'I'm not in it for the money'
The statement 'I'm not in it for the money' is not the real issue, but the lie beneath it is that money isn't important. Believing this lie allows architects to neglect their financial responsibilities and takes away the agency to make a positive impact in causes they care about. Money is important for running an architectural practice and being financially responsible is crucial for success.
The negative impacts of neglecting money in architecture
Neglecting money in the architectural industry leads to overwhelm, low fees, difficulty building a team, lack of agency, and compromises in the quality of work. Architects need to recognize the importance of money to overcome these challenges and have a positive impact in their practice.
The moralization of not making money in architecture
There is a tendency in the architecture industry to moralize the lack of money or neglect of financial responsibilities. Architects need to separate the moral aspect from the importance of money in running a successful practice. By embracing the value of money and the positive impact it can have, architects can strive for higher profitability and bring about positive change in their projects and communities.
Embracing the middle path: the intersection of design and profitability
Architects can pursue high-quality design and profitability simultaneously. Charging adequate fees, developing business skills, and valuing money can lead to a well-resourced practice where architects can deliver exceptional work, compensate team members well, and have a positive influence in their industry.
What are the top challenges of running an architectural practice today? Overwhelm, fee competition and difficulty hiring top the list. In this episode, Enoch Sears and Rion Willard discuss some of the top problems facing firm owners today and how many of these problems are tied to the lies of architecture.
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