19min chapter

Business of Architecture Podcast cover image

484: Lies of Architecture with Rion Willard and Enoch Sears

Business of Architecture Podcast

CHAPTER

The Hidden Subtext of Architects' Motivations

In this chapter, the speakers discuss the underlying meaning behind architects' claims of not being motivated by money. They explore the importance of financial responsibility in the architectural business and challenge the notion that caring about money contradicts having high aspirations in the profession.

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