17min chapter

Business of Architecture Podcast cover image

484: Lies of Architecture with Rion Willard and Enoch Sears

Business of Architecture Podcast

CHAPTER

The Art of Selling and the Importance of Money in Architecture

This chapter discusses the art of selling in architecture, comparing it to a beautiful improvisation and emphasizing the importance of recognizing the value of money. It explores the limitations of modern architecture in terms of design evaluation and highlights the negative consequences of architects not focusing on business and money. The speakers also discuss the reluctance of architects to engage in marketing and advocate for architects to be exceptionally well paid.

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