Acquiring Minds Buy a Franchise Portfolio: How to Choose a Brand
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Sep 7, 2023 AJ Wasserstein, Peter Mistretta & Mike Horowitz discuss the criteria for selecting a franchise brand, including evaluating the brand and franchisor, assessing demographics, and store-level economics. They explore the potential financial success of franchise ownership and the importance of defining goals and desired outcomes. The podcast also covers favorability in franchise selection, choosing the right franchiser partner, analyzing franchise system dynamics, and the importance of willing to build more locations in a brand for success.
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Michael Horowitz's Wingstop Exit
- Michael Horowitz successfully exited his portfolio of Wingstop restaurants after five years of growth.
- He sold to an established Wingstop operator, closing the deal quickly within 45 days.
Stigma Surrounding Franchise Entrepreneurship
- Franchise entrepreneurship often carries a stigma, seen as less prestigious or "uncool" compared to other entrepreneurial paths.
- Many MBA programs do not formally teach franchise entrepreneurship despite its economic significance and potential.
Why Franchising Appeals to Entrepreneurs
- Franchising offers proven business models with established systems, reducing execution risk for entrepreneurs.
- It provides stable cash flows, national brand power, community support, and easier financing options.