AJ Wasserstein, Peter Mistretta & Mike Horowitz discuss the criteria for selecting a franchise brand, including evaluating the brand and franchisor, assessing demographics, and store-level economics. They explore the potential financial success of franchise ownership and the importance of defining goals and desired outcomes. The podcast also covers favorability in franchise selection, choosing the right franchiser partner, analyzing franchise system dynamics, and the importance of willing to build more locations in a brand for success.
