Buy a Franchise Portfolio: How to Choose a Brand
Acquiring Minds
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Choosing a Franchise: Defining Goals and Desired Outcomes
The chapter highlights the importance of defining goals and desired outcomes when selecting a franchise system. It discusses the different goals franchisees may have, such as passive income or a multi-million dollar payout, and emphasizes the need to consider factors like complexity, team management, investment, and risk tolerance. The chapter also emphasizes the importance of working backwards from your goals and considering industry/category factors when making a franchise decision.
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