Big Take Team Favorite: Mattel Bets Big On Barbie's Pink Carpet Debut
Dec 29, 2023
Bloomberg journalist Kelly Gilblom discusses Mattel's $100 million Barbie movie, its impact on the company's brand, and the goal of reclaiming the No.1 spot in the global toymaker market. The podcast explores the decline and resurgence of Barbie, the need for new accessories to match the new Barbie body types, and the decision-making process behind creating the movie. It also delves into the unconventional script that humorously targets Mattel executives, the complexities of the Barbie movie, including the introduction of a diverse cast, and Barbie's journey into the real world and her existential crisis.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Evolution of Barbie and its Impact on Mattel
01:39 • 12min
Creating a Cultural Moment: Reviving Barbie Sales with a Movie
14:07 • 4min
Barbie: Revitalizing the Brand
18:23 • 6min
Unconventional Script and Mattel's Reaction to Barbie Movie
23:54 • 4min
Barbie Movie: Exploring Complexities and Diverse Cast
27:28 • 8min
Daily podcast from Bloomberg and iHeartRadio with acknowledgements, advertisements for Planet Fitness and Rockbrook Camera
35:05 • 3min