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Team Favorite: Mattel Bets Big On Barbie's Pink Carpet Debut
Big Take
Creating a Cultural Moment: Reviving Barbie Sales with a Movie
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This chapter explores how Mattel is looking to increase Barbie sales by releasing a new movie and discusses the history of Barbie's success and the marketing efforts for the film. It also includes ad/sponsor segments for Watson X code assistant and The Restless Ones podcast presented by T-Mobile for Business and IHeartRadio.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode