Creating a Cultural Moment: Reviving Barbie Sales with a Movie

We're taking a break for the holidays, so here's an episode you might have missed.

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.

Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK 

Have questions or comments for the team? Reach us at bigtake@bloomberg.net.

This episode was produced by: Supervising Producer: Vicki Vergolina, Senior Producer: Kathryn Fink, Producers: Mo Barrow, Michael Falero Sound Design/Engineer: Raphael Amsili.

See omnystudio.com/listener for privacy information.