Team Favorite: Mattel Bets Big On Barbie's Pink Carpet Debut
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The Evolution of Barbie and its Impact on Mattel
This chapter discusses the decline and resurgence of Barbie, from its peak sales to its struggle for relevance in the market. It explores the reasons behind Mattel's decision to reimagine Barbie and the impact of these changes on sales. The chapter also highlights the need for new accessories and clothing to match the new Barbie body types.
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