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The Digital Marketing Podcast
Your Website Migration Checklist
Oct 13, 2023
The hosts discuss the challenges and impact of website migrations, including the consequences on search traffic and rankings. They highlight the importance of managing backlinks and tracking data, as well as the potential impact of using performance max in online advertising. They also emphasize the importance of testing redirects and landing pages during a website migration.
27:07
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Quick takeaways
- Proper planning and preparation are crucial for a successful website migration, as it can significantly impact organic and paid search traffic.
- Setting up redirects correctly is essential during a website migration, preserving link equity and preventing broken links.
Deep dives
Website migration and its importance
Website migration refers to the process of moving from one web platform to another or making significant changes to a website, such as a redesign or change in structure. It is crucial to plan and prepare for website migration as it can have a significant impact on organic search traffic and even paid search campaigns. Poorly executed migrations can lead to a drop in search engine rankings and visibility, affecting both organic and paid search results. To minimize the negative effects, it is recommended to set realistic expectations and communicate with the organization about the potential dip in traffic during the migration process. Additionally, setting up proper redirects, auditing internal and external links, and regularly monitoring search console and web analytics can help ensure a smoother migration process.
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Discover
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