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8min chapter
Your Website Migration Checklist
The Digital Marketing Podcast
Managing Backlinks and Tracking Data
This chapter focuses on the importance of managing backlinks during a website migration and the potential impact on tracking data. The speakers discuss the challenges of controlling links from external sources and highlight the need to consider recent links in emails and social media posts. They also emphasize the consequences of stripped tracking codes and the potential loss of analytics data.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode