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3min chapter
Your Website Migration Checklist
The Digital Marketing Podcast
Impacts of Performance Max and Marketing Channel Mix
This chapter discusses the potential impact of using performance max in online advertising, including the negative effects of sudden algorithm changes and the importance of diversifying marketing channel mix. It also mentions using tools like Screaming Frog to optimize website performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode