Let's Talk Loyalty #459: United Airline's "Mileage Plus" - Luc Bondar Shares Loyalty Learnings and Success.
Nov 16, 2023
Luc Bondar, COO and President of MileagePlus, shares insights on United Airlines' loyalty program. They discuss the transformation of Marriott Bonvoy, importance of clarity and simplicity in loyalty programs, removing expiry dates, utilizing loyalty programs for capital during COVID-19, and achievements of United Airlines' Mileage Plus program.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Transformation of Marriott Bonvoy
01:42 • 6min
Importance of Clarity and Simplicity in Loyalty Programs
07:31 • 17min
Creating a Strong Business Case and Valuing Customer Relationships
24:12 • 4min
Innovative Approach to Utilizing Loyalty Programs for Capital
27:50 • 16min
Insights and Achievements of United Airlines' Mileage Plus Program
43:38 • 3min