#459: United Airline's "Mileage Plus" - Luc Bondar Shares Loyalty Learnings and Success.
Let's Talk Loyalty
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Importance of Clarity and Simplicity in Loyalty Programs
This chapter discusses the importance of clarity and simplicity in loyalty programs, ensuring that consumers can easily understand and engage with them. The guest shares his background in loyalty marketing, emphasizing the need to create value for customers, brands, and partners. They also talk about the changes and decisions made in member enrollment, member growth, and engagement.
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