Masters of Scale How to build your company to last, w/Fiat's John Elkann
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Sep 12, 2019 
John Elkann, Chairman of Fiat Chrysler Automobiles and a fourth-generation leader of a storied Italian family business, shares insights on building a company that lasts. He emphasizes the necessity of resilience, adaptability, and the wisdom of retaining core values while evolving. Elkann discusses the emotional challenges of leadership transitions and the importance of honesty in nurturing corporate culture. With anecdotal lessons from the revival of Fiat, he encourages businesses to embrace change and focus on long-term sustainable growth amid a competitive landscape.
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Radio Flyer's Origin
- Robert Pasin's grandfather, Antonio, started Radio Flyer by making wagons for his workshop.
- These wagons became more popular than his furniture, leading him to pivot to the toy business.
Plastic Wagon Threat
- In Robert Pasin's first year as CEO, Radio Flyer faced competition from plastic wagons.
- This forced him to re-evaluate the company's identity and distinguish between core values and outdated traditions.
Resilience is Key
- Companies must be resilient to survive long-term.
- They need to adapt, differentiate essential elements from traditions, and prepare for setbacks to achieve longevity.