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How to build your company to last, w/Fiat's John Elkann

Masters of Scale

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Legacy and Longevity in Business

This chapter examines the contrast between the rapid growth culture of Silicon Valley and the essential need for sustainable business practices. It explores the historical legacies of enduring companies like Fiat, delving into the experiences of a young heir navigating the challenges of leadership amid family and business struggles. The narrative underscores the importance of understanding core operations and effective communication within organizations to foster resilience and adaptability.

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