How to build your company to last, w/Fiat's John Elkann
Masters of Scale
00:00
Navigating Corporate Identity and Innovation
This chapter delves into the strategic choices involved in selling companies and the importance of understanding competitors in a global market. It illustrates how returning to core values can rejuvenate brands like Fiat and Radio Flyer, and examines a carpet store's transformation driven by leadership vision beyond mere profit. The narrative underscores the significance of sustainable growth and adaptability in both businesses and the cities they inhabit, cautioning against rigidity in the face of challenges.
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