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Deconstructor of Fun
UEFN Magic and Frustrations with Industry Legends
Jul 23, 2024
Industry legends Pete Hawley and Alexander Seropian discuss their experiences with the Unreal Editor for Fortnite platform, covering marketing strategies, player engagement, technical limitations, and opportunities. They delve into challenges and opportunities with UEFN, ROI in development, monetization strategies, and marketing tactics. Insights on game development challenges, player engagement, and the future of UEFN are also shared.
01:16:00
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Podcast summary created with Snipd AI
Quick takeaways
- Monetization in UEFN is driven by high engagement and ROI potential, targeting Fortnite for low acquisition costs.
- Challenges in UEFN development include content size limitations, toolset constraints, and persistence issues, requiring adaptation to player preferences.
Deep dives
Monetization and Market Reach in UEFN
Monetization in UEFN is driven by engagement, where successful islands yield a high return on investment. Operating costs are low, and acquisition costs are minimized due to targeting through Fortnite. With CPI below 30 cents, the ROI potential is high for engaging experiences, though success is crucial for profitability.
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