Pete Hawley (former executive at 100 Thieves, EA, Zynga, Lionhead, Sony, Telltale, and Mythical Games) and Alexander Seropian (founder of Bungie, Industrial Toys, Wideload, and Look North Games) unpack their experiences with the Unreal Editor for Fortnite (UEFN) platform, discussing marketing strategies, player engagement, technical limitations, and opportunities.
00:00 Introduction to Heroic Labs
01:01 Meet the Legends: Pete Hawley and Alex Seropian
01:43 Pete’s Journey and Insights
03:27 Exploring UEFN: Challenges and Opportunities
08:19 Alex's Perspective on UEFN
11:33 The Future of UEFN
23:11 ROI in UEFN Development
35:42 Challenges in Game Development
44:14 Monetization Strategies
49:53 Marketing and Launching
01:02:52 Lessons Learned
01:12:54 Final Thoughts
