AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
24min chapter
UEFN Magic and Frustrations with Industry Legends
Deconstructor of Fun
The Impact of TikTok on Installs and Marketing Strategies in Fortnite
Exploring TikTok as an organic discovery channel for driving installs through deep linking, the chapter discusses correlations in tracking organic lists and the engagement time in Fortnite game modes. It also examines Fortnite's advantage as a platform and a game, highlighting marketing strategies, the balance between first-party and third-party content, and the interest of brands in the metaverse concept. The conversation emphasizes the importance of celebrating current formats, engaging with the community, and creating engaging content for player retention in the evolving gaming industry.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode