UEFN Magic and Frustrations with Industry Legends
Deconstructor of Fun
The Impact of TikTok on Installs and Marketing Strategies in Fortnite
Exploring TikTok as an organic discovery channel for driving installs through deep linking, the chapter discusses correlations in tracking organic lists and the engagement time in Fortnite game modes. It also examines Fortnite's advantage as a platform and a game, highlighting marketing strategies, the balance between first-party and third-party content, and the interest of brands in the metaverse concept. The conversation emphasizes the importance of celebrating current formats, engaging with the community, and creating engaging content for player retention in the evolving gaming industry.
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