Pete Hawley

Industry legends Pete Hawley and Alexander Seropian discuss their experiences with the Unreal Editor for Fortnite platform, covering marketing strategies, player engagement, technical limitations, and opportunities. They delve into challenges and opportunities with UEFN, ROI in development, monetization strategies, and marketing tactics. Insights on game development challenges, player engagement, and the future of UEFN are also shared.

Legendary developers including Alex Seropian, founder of Bungie and Industrial Toys/EA, and Pete Hawley from 100 Thieves discuss their excitement for Unreal Editor for Fortnite (UEFN) and its potential as a rival to Roblox. They compare the technical limitations and advantages of UEFN and Roblox, explore the economic opportunities for developers, and discuss the importance of collaboration, diversity, and community in game development. They also address the switch from Roblox to UEFN and the reasons why some developers are hesitant to make the jump.