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How I Learned to Love Shrimp
Jesse Marks on becoming a major grant maker, The Navigation Fund and corporate campaigning
Dec 5, 2024
Jesse Marks, the Farm Animal Welfare Program Officer for The Navigation Fund, shares his insights on becoming a grant-maker and transforming advocacy for animal rights. He discusses the evolution of the shrimp welfare campaign and the importance of nurturing public engagement. Jesse dives into the challenges of corporate campaigning, highlighting the need for focused efforts and collaboration among organizations. He also emphasizes the significance of youth involvement and transparent funding processes, offering fresh perspectives on advancing animal welfare initiatives.
01:12:47
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Quick takeaways
- Jesse Marks discusses the significance of embracing innovation and calculated risks in campaign strategies to avoid stagnation and enhance impact.
- The transition to a grantmaker role highlights the importance of staying connected to grassroots activism while responsibly supporting others' initiatives.
Deep dives
The Importance of Innovation in Campaigns
Relying solely on tried and tested tactics can hinder the effectiveness of campaigns by causing stagnation. Fresh approaches that push beyond the target's previous experiences can create significant impact. It's crucial to embrace innovation and experimentation, as these elements have historically fueled the success of campaigns. Funders and advocates should remain open to taking calculated risks with untested tactics to continue fostering successful strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode