Jesse Marks on becoming a major grant maker, The Navigation Fund and corporate campaigning

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Dec 5, 2024

Jesse Marks, the Farm Animal Welfare Program Officer for The Navigation Fund, shares his insights on becoming a grant-maker and transforming advocacy for animal rights. He discusses the evolution of the shrimp welfare campaign and the importance of nurturing public engagement. Jesse dives into the challenges of corporate campaigning, highlighting the need for focused efforts and collaboration among organizations. He also emphasizes the significance of youth involvement and transparent funding processes, offering fresh perspectives on advancing animal welfare initiatives.

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ANECDOTE

Balancing Strategy and Public Energy

Jesse Marks reflects on a campaign at Animals Australia where public support was high.
He realized the importance of nurturing public energy, even if it means deviating from the initial strategy.

ADVICE

Nurturing Public Support

Don't just use public support; nurture and grow it.
Balance channeling public energy towards instrumental actions with allowing people to express themselves.

ANECDOTE

Shrimp Welfare Campaign

Animals Australia ran a shrimp welfare campaign in 2017, possibly the first of its kind.
The campaign successfully raised awareness about eye stalk ablation in shrimp farming and generated public support.

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