How I Learned to Love Shrimp Jesse Marks on becoming a major grant maker, The Navigation Fund and corporate campaigning
6 snips
Dec 5, 2024 Jesse Marks, the Farm Animal Welfare Program Officer for The Navigation Fund, shares his insights on becoming a grant-maker and transforming advocacy for animal rights. He discusses the evolution of the shrimp welfare campaign and the importance of nurturing public engagement. Jesse dives into the challenges of corporate campaigning, highlighting the need for focused efforts and collaboration among organizations. He also emphasizes the significance of youth involvement and transparent funding processes, offering fresh perspectives on advancing animal welfare initiatives.
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Balancing Strategy and Public Energy
- Jesse Marks reflects on a campaign at Animals Australia where public support was high.
- He realized the importance of nurturing public energy, even if it means deviating from the initial strategy.
Nurturing Public Support
- Don't just use public support; nurture and grow it.
- Balance channeling public energy towards instrumental actions with allowing people to express themselves.
Shrimp Welfare Campaign
- Animals Australia ran a shrimp welfare campaign in 2017, possibly the first of its kind.
- The campaign successfully raised awareness about eye stalk ablation in shrimp farming and generated public support.
