7min chapter

How I Learned to Love Shrimp cover image

Jesse Marks on becoming a major grant maker, The Navigation Fund and corporate campaigning

How I Learned to Love Shrimp

CHAPTER

Harnessing Campaign Energy for Animal Welfare

This chapter explores the speaker's reflections on a significant campaign against live animal export and the shrimp welfare initiative, emphasizing the importance of nurturing public energy and engagement. It highlights the successful strategies used to evoke empathy and drive industry reform, while also discussing the evolution from active campaigning to supporting grassroots activism.

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