Jesse Marks on becoming a major grant maker, The Navigation Fund and corporate campaigning
How I Learned to Love Shrimp
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Strategies in Corporate Campaigning for Animal Rights
This chapter explores the successes and challenges within corporate campaigning related to animal rights, emphasizing the significance of focused efforts and strategic coordination among organizations. It delves into the balance between internal relationship-building and external pressure tactics, showcasing recent achievements while advocating for continuous innovation in campaigning methods. The discussion also highlights the vital role of funders and the importance of sharing both successes and failures to enhance collaboration and effectiveness in the movement.
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