Kickoff Sessions #318 Alfie Robertson - Copy This Content Strategy, It'll Blow Up Your Business
Jan 1, 2026
Alfie Robertson, a successful creator-turned-entrepreneur known for his transformative coaching programs, dives into the journey of scaling businesses to multimillion-dollar heights. He discusses the importance of brand consistency while expanding into new markets and the high-leverage nature of content creation. Alfie shares insights on MVP testing, tailored B2B perception, and the role of community in branding. He also highlights the future of content with AI and the need for creators to identify unique differentiators to thrive.
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Documented Journey To Authority
- Alfie documented a 75-day transformation starting September 2023 and used it to build credibility fast.
- He turned that documented journey into authority and monetized 90 days later through coaching and offers.
Set Clear SMART Goals For Content
- Set SMART goals (specific, measurable, attainable/ambitious, relevant, time-bound) to guide content direction.
- Use the goal as the agreed destination and document the journey so followers can live vicariously through you.
Relatability Versus Authority Spectrum
- Relatability and authority sit on a spectrum: early documentation yields relatability, later credibility yields authority.
- People buy when they see the pain you once had and the progress you made.
