Private Club Radio Show 432: Making Every Touchpoint Count w/ Melissa Hansen
5 snips
Apr 4, 2025 Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress, shares her expertise in humanizing club brands. She discusses the importance of crafting messaging that reflects a club's true personality and integrating AI tools without losing the human touch. Hansen highlights the need for seamless communication and operations to enhance the member experience, as well as the power of internal storytelling. Her insights offer valuable strategies to foster genuine connections and adapt to the evolving landscape of private clubs.
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Episode notes
Using AI Tools
- Use AI tools like ChatGPT for tasks such as writing professional emails.
- This can save time and maintain a consistent brand voice.
Humanizing the Club Experience
- Infuse human connection into all club communications, from website to social media.
- Members want to connect with people, making human interaction crucial for engagement.
Showcasing Your Team
- Feature staff on your website and in communications to build connections.
- Prospective members feel more connected when they recognize familiar faces.