Melissa Hansen

Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress, shares her expertise in humanizing club brands. She discusses the importance of crafting messaging that reflects a club's true personality and integrating AI tools without losing the human touch. Hansen highlights the need for seamless communication and operations to enhance the member experience, as well as the power of internal storytelling. Her insights offer valuable strategies to foster genuine connections and adapt to the evolving landscape of private clubs.