Engaging New Members: Creative Strategies

When it comes to club communication, consistency, clarity, and connection aren’t just buzzwords—they’re the foundation of everything.

In this episode, I’m joined by Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, FL. With a background in marketing, design consulting, and over a decade of experience in private clubs, Melissa knows how to build communication strategies that actually move the needle.

We dive into:

• How to create messaging that reflects your club’s personality
• The role of automation (done right) in saving time without losing the human touch
• Aligning operations and communications so the member experience feels seamless
• And why internal storytelling is just as important as what members see on the outside

Melissa brings a smart, thoughtful approach to every part of the member journey—and this episode is packed with ideas that club leaders and communicators can start using right away.

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