How I Grew My Brand cover image

How I Grew My Brand

Clare Hornby, founder of ME+EM

Jan 15, 2024
Clare Hornby, Founder & CEO of ME+EM, discusses her journey of building a luxury fashion brand, emphasizing the importance of clear communication, intelligent style, and understanding customer base. She shares strategies for global expansion, transitioning from solo entrepreneurship, embracing mistakes, and managing growth through teamwork and customer-centric strategies.
53:25

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Podcast summary created with Snipd AI

Quick takeaways

  • ME+EM focuses on 'intelligent style' combining functionality and style to attract a notable clientele.
  • The brand's strategy includes sustainability, customer-centric merchandising, and global presence to meet consumer demands effectively.

Deep dives

Building a Successful Clothing Brand based on Intelligent Style

Claire Hornby, founder of Me and M, discusses her brand's success in revolutionizing women's work and home attire. Me and M's concept of 'intelligent style,' combining flattering, functional, wear-forever appeal with fairness, has attracted a notable clientele, including Princess Diana and Nicole Kidman. The brand's sustainable and direct-to-consumer model has significantly contributed to its growth and popularity.

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