Clare Hornby, Founder & CEO of ME+EM, discusses her journey of building a luxury fashion brand, emphasizing the importance of clear communication, intelligent style, and understanding customer base. She shares strategies for global expansion, transitioning from solo entrepreneurship, embracing mistakes, and managing growth through teamwork and customer-centric strategies.

Clare Hornby, founder and CEO of Me+Em, talks about the brand's profitable direct-to-consumer strategy and their U.S. expansion plans. They discuss the success of their stores as community spaces, choosing store locations in New York, pricing strategy, customer shopping behavior during the pandemic, and the launch of shoes and accessories. Hornby also shares insights on team building, meeting customer demands, and future expansion goals.