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The Glossy Podcast

Me+Em’s Clare Hornby: We’ve maintained our ‘price-quality equation’ by only selling DTC

Dec 13, 2023
Clare Hornby, founder and CEO of Me+Em, talks about the brand's profitable direct-to-consumer strategy and their U.S. expansion plans. They discuss the success of their stores as community spaces, choosing store locations in New York, pricing strategy, customer shopping behavior during the pandemic, and the launch of shoes and accessories. Hornby also shares insights on team building, meeting customer demands, and future expansion goals.
30:16

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Podcast summary created with Snipd AI

Quick takeaways

  • Me+Em's successful growth can be attributed to building a strong team and accelerating the business
  • Me+Em's direct-to-consumer model and focus on fit, quality, and versatility have been instrumental in attracting customers in the US market

Deep dives

Expanding to the US Market

The podcast discusses the expansion strategy of Me and M, a British fashion label, to the US market. Despite the challenges of breaking into the tough US fashion market, Me and M plans to open two stores in New York by the beginning of March. The founder, Claire Hornby, explains that they chose the Madison area for their flagship store based on data and personal observation of customer traffic. The brand aims to build a strong presence in the US, similar to their success in the UK with several stores and concessions. They also plan to open a store in East Hampton.

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