AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Navigating Customer-Centric Fashion Brand Strategies
The chapter explores the intricate coordination between design, marketing, and customer insight in the fashion brand structure. It discusses adapting post-pandemic, pivoting strategies based on customer preferences, and aligning various brand verticals. The founder's view on crises as opportunities, active lifestyle influences, and the drive for continuous improvement are highlighted.