8min chapter

How I Grew My Brand cover image

Clare Hornby, founder of ME+EM

How I Grew My Brand

CHAPTER

Navigating Customer-Centric Fashion Brand Strategies

The chapter explores the intricate coordination between design, marketing, and customer insight in the fashion brand structure. It discusses adapting post-pandemic, pivoting strategies based on customer preferences, and aligning various brand verticals. The founder's view on crises as opportunities, active lifestyle influences, and the drive for continuous improvement are highlighted.

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