
Clare Hornby, founder of ME+EM
How I Grew My Brand
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Navigating Business Growth and Understanding Customer Base
The chapter explores the founder's journey through business expansion, emphasizing the significance of clear communication and the 'intelligent style' concept in their fashion brand. It delves into the brand's customer base of busy women and the founder's realization of broader appeal beyond age groups. Additionally, discussions revolve around curation process, early business stages, and the importance of key business metrics in guiding strategies.
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