SaaS Interviews with CEOs, Startups, Founders How I Built It: $6M/Year Email AI Platform (Bootstrapped)
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Jun 18, 2025 Alan de Souza, founder of Reachbox.ai, an AI-powered email outreach platform, shares his inspiring journey of scaling from zero to $6 million ARR in just 18 months. He discusses the power of personalized outreach and the critical role of customer feedback, revealing how 1,500 user conversations propelled his growth. With a lean team, Alan highlights his successful affiliate strategy that generates substantial monthly commissions and drives customer acquisition. Tune in for insights on leveraging AI and systematic engagement to achieve explosive growth!
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First 100 Customers Anecdote
- Alan generated his first 100 customers by using Reachbox itself to do targeted outreach to SaaS companies.
- He sent hyper-personalized emails including case studies and personalized video demos to add value, not just sales pitches.
Daily Customer Calls Advice
- Do 8 to 10 customer calls daily to understand how they use your product and their pain points.
- Collecting ongoing feedback through support channels helps refine your offerings systematically.
Cold Outreach User Challenges
- Many cold outreach users are new to the area and don't know how to set up effective cold emails or find/enrich leads.
- Simplifying the cold outreach process is key since many SMBs find ads easier and cold outreach feels like rocket science.