Effective Outreach Strategies for B2B SaaS Using Personalization

Alan de Souza built Reachbox.ai (Zapmail), an AI-powered cold email outreach platform offering email warmups, campaign automation, and lead enrichment. He scaled from zero revenue to $6 million ARR in just 18 months, serving 4,500 paying customers at $110 average revenue per user while growing 25% month-over-month with only 7.5% churn rate.

His 27-person team generates $230,000 in revenue per employee, with 280 active affiliates driving 35% of all customers through a 20% lifetime commission program that pays out over $50,000 monthly.

In this episode, Alan reveals how he added $5 million ARR in just 6 months using systematic customer feedback from 1,500+ conversations, why he still does 10 customer calls every day, and the exact affiliate strategy that turned his customers into a revenue-generating army earning lifetime commissions.