GOTO - The Brightest Minds in Tech Intro to Product Thinking: Building Human-Centric Tools • Flavia Naezer & Julian Wood
Nov 15, 2024
Flavia Naezer, a product thinker and artist known for her user-centric design approach, joins Julian Wood, a Serverless Developer Advocate at AWS, to delve into technology's intersection with product management. They discuss the importance of a product mindset in creating internal tools that resonate with users. Key topics include understanding user needs, the double diamond model for discovery, and fostering creativity through collaboration. The duo advocates for a strategic view of internal platforms, encouraging innovation within tech teams.
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Flavia's Career Shift to Product
- Flavia Naezer shared her journey from writing code to focusing on product thinking and design.
- She emphasizes building products with clear value for the users, combining tech and design expertise.
Human-Centric Product Thinking Needed
- Product thinking is often missing in teams building internal developer tools and platforms.
- Introducing human-centric design improves developer productivity and happiness, similar to the early days of UX.
Talk To Users Before Building
- Always talk with your users before building to understand their real needs and pain points.
- Conduct research and pilot studies before coding to avoid building unnecessary features.
