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GOTO - The Brightest Minds in Tech
Intro to Product Thinking: Building Human-Centric Tools • Flavia Naezer & Julian Wood
Nov 15, 2024
Flavia Naezer, a product thinker and artist known for her user-centric design approach, joins Julian Wood, a Serverless Developer Advocate at AWS, to delve into technology's intersection with product management. They discuss the importance of a product mindset in creating internal tools that resonate with users. Key topics include understanding user needs, the double diamond model for discovery, and fostering creativity through collaboration. The duo advocates for a strategic view of internal platforms, encouraging innovation within tech teams.
32:41
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Quick takeaways
- The podcast emphasizes the crucial role of product owners in aligning user needs with technical capabilities to foster effective internal tools.
- Engaging with users through thorough research and feedback is vital for developing human-centric products that truly address end-user needs.
Deep dives
The Evolution of Product Ownership in Tech
A strong emphasis is placed on the role of product owners in the tech industry, highlighting how this role bridges the gap between coding and understanding user needs. With a background in computer science, the speaker transitioned from writing code to focusing on the value and purpose behind the products being built. This shift in perspective allows for a better alignment between technical capabilities and user-centered design, fostering a culture where understanding who the end-user is becomes essential. The speaker argues that product owners must advocate for user needs, even in technical environments, to ensure the development of effective internal platforms.
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Discover
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